Talk to customers 24/7
Chatbots or Conversational Marketing is a tool that reduces friction in the sales process and helps to increase the number of potential customers. You have real time conversations which enable people to easily engage with your business or organisation.
How is Conversational Marketing different from conventional methods?
Conversational Marketing uses targeted messaging through chatbots to engage with the people who visit your website or social media pages. This cuts out having to go through lead capture forms and then wait for a response.
Why is Conversational Marketing so effective?
Consumers love messaging because it feels like a conversation. A survey through Twilio showed that 90% of them wanted to use it to communicate with business and that included B2B.
Buyers need a quick route to access what they need. Only 43% answer cold calls, the average email open rate has fallen to 20% and the average landing page conversion rate is just 2.35%.
How can I get started?
The good news is that you don't have to scrap everything and start again. Conversational Marketing can be used alongside more traditional methods to fast track potential customers.
In addition to building bespoke Chatbots, we have also created a number of 'Done-For-You' templates that can be adapted and personalised to suite your needs. These cover a wide range of business types from Hairdressers to Dentists and Solicitors and provide a more affordable option particularly for small businesses.
To discuss how a Chatbot can help your business or organisation Get in touch to arrange an informal chat.
Regular uses for Chatbots
Reduce customer service costs by up to 30% and be available 24/7 365.
Most customers want quick answers to simple questions the majority of which can be answered by a bot. Let it be your first line of defence and screen queries in advance, redirecting to members of your team only if required.
These days people research before they buy. They like to inquire and compare products. Also, Millennials in particualar prefer live chat over phone calls. By asking the right questions a Chatbot can help you discover how far along the buying journey a visitor is or whether they are just making general inquiries.
It's far more difficult to sell to a stranger than to someone you know something about. A Chatbot can help you understand your audience and their interests and then take them to the products that best meet their needs.
For businesses that rely on appointments, such as hairdressers, a Chatbot can take bookings even when you are closed.
One of the most straightforward applications for Chatbots is their use in Facebook marketing. Using a Facebook Messenger bot creates a seamless conversation and increases the conversation rate of visitors.