• David Hassell

How Chatbots Can Benefit A Small Business

It’s often assumed that chatbots are only suitable for large businesses but in reality, a small business that that has to rely on fewer employees can gain real benefits from their use.

Using a chatbot is a great way to engage your audience and increase conversions for lead generation and the sales of your products and services. If you are on the fence about implementing chatbots in your business then read on.


Increased Engagement means more Conversions

When a customer is fully engaged with your business, they are far more likely to make a purchase. There are numerous studies available that prove this. A sales representative will do all that they can to increase engagement with a prospect because they know that this is the best way to convert them to a customer.

With chatbots you can engage several members of your target audience at the same time. You can set up your chatbots to proactively engage with your users. They can inform users about the benefits of your products and services and guide them to make a purchase. Users like chatbots because they are always attentive to their needs.


Chatbots are cheaper than Hiring more People

You will need to make an investment when you set up chatbots for your business but this will be a lot less than having to employ a team of customer service reps or sales reps. When you employ people you not only have to pay them a salary but you need to provide them with accommodation and the necessary tools to do their job.

When you take into account that a well structured chatbot can increase your revenue then you will often find that they will provide a lot higher return on investment. It is going to take time and effort to setup your chatbots but they can quickly repay this.


Chatbots can help you to discover what your Audience really wants

A well planned chatbot can ask specific questions from its users to provide you with market data that you did not have before. This is known as “declared data” and you can use this to refine your marketing efforts.


You can use Different Channels for Lead Generation

It is possible to setup chatbots on other platforms not just on your website. You will have social profiles that you use to try and gain new leads and chatbots can work really well here. If you have a mobile app available for your business then you can include a chatbot in this as well.


Chatbots can enhance the Buying Experience

Most people that make purchases online need some form of support while they are doing this. They need answers to questions about a particular product or service and a chatbot can provide these answers quickly and consistently.

You need to setup your chatbots so that they will guide users to make a purchase. By providing a great buying experience a chatbot will often be more successful at converting a prospect into a customer than a person would be.


Use Chatbots to Increase your Conversions

Chatbots can be used to perform different functions. You can set them up to generate leads, respond to customer service queries and sell your products and services. A chatbot is able to take a user through a process which increases the chances of a conversion. Some businesses have reported as high as 20% increases in conversions through using chatbots.


To find out how a chatbot could help your business or for information about template chatflows please contact us.


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